Nowadays, more than ever, networking is not just key elements to have valuable connections, it will help you the perfect social circle in Edinburgh. The fact that the world has gotten so connected makes it all the more vital you put the best foot forward when presenting yourself and your brand – whether that being at conferences or Creative Networking in Edinburgh. We’re not all born with the gift of the gab though so here are top 5 networking tricks to nudge you in the right direction toward true networking mastery.
1. Figure out how you can help
When you’re connecting with another person you should always be thinking of ways you can help this person. You have to deliver value before you can receive value.
Being a model, I often found myself at fancy fashion parties surrounded by well-connected stylists and designer etc. Of course, I wanted to keep on getting invited to fancy fashion parties with hot models – and maybe their friendship if they were cool. So I always made an effort in figuring out how I could help this person. Was the person struggling with learning a new language, or getting fit? Those are just ways I could be of value – in which ways can you?
You have to make sure your offer is tailored though. You do not want to just blurt out stuff like; Hey, you’re not in the greatest shape – want some help? Figure out what they’re struggling with, in a non-fretful way of course, and see how that fits your expertise or someone you can introduce them to.
2. Be a connector
Connecting like-minded people in Edinburgh for your social network is powerful. It will multiply your sympathetic tenfold. You want to be known around town as a person who connects great people and dishes out value everywhere he goes. The world is so abundant with great people and if you introduce them to each other it will make them like you so much more.
This networking idea is especially easy to deploy at events and conferences; people are usually there for mutual interests or reasons, so tailoring an introduction that will spark an interest with the other person, is easier here than in any other situation. Make introducing like-minded people a habit and you will not only have a perfectly tailored social circle but all these people will know each other because of you and it will greatly increase your cool person points in their book.
3. Keep topics interesting
Groups of friends who go to events just to stand around and talk about non-interesting topics are hard to play ball with. If you have to bring up things that people outside your little club wouldn’t immediately understand, at least do the effort of explaining the context and backstory to the person who’s not in the know. You might as well have stayed at home in your tree house with your super BFFs if you’re just going to be doing your own thing all night. So be polite and make it an even playing field.
Also be aware of the people who are trying to get included in your conversation. Unless there is an unnatural gap in the conversation, there really is no smooth way for them to include themselves. As soon as you notice them trying to join your semi circle, break your friend’s or your own thread and introduce the newcomer. If you don’t, it’s equally awkward for all parties with the person just standing there, so pause your thread and bring them in – you can always pick up where you left off.
4. Use people’s names
The sweetest thing for any person to hear is his or her own name. There is something weirdly attractive about people who use your name a lot. They give you the notion that you have their utmost attention, by underlining that they are speaking to you and no one else. There being fully present with you makes them extremely likable. Notice how people who don’t keep eye contact or Instagram during a conversation seem to have the opposite effect. It gives you the feeling that you are merely a tool for them vent or think aloud through. So use people’s names and be present.
5. Follow up
Following up is really where you hit the nail the last bit of the way in. I don’t need to stress how great social media is for this.
Just a short message saying it was cool chatting, and referring to a thing you mentioned during your conversation so you have a non-needy excuse for hitting them up. This is one of the best networking tricks since now they can see the photos of you prepare at the archery range or you catching ridiculous air at the half-pipe. You won’t have to mention how awesome you are – Facebook does that for you.